Massimo founded Sustain for Life in 2006. During visits to some of the poorest and least developed parts of the world, he saw first-hand the lack of opportunities for children and other vulnerable people and committed to helping the poorest of the poor by giving them the tools and skills to create a better future for themselves.
He was amazed at how even a little bit of funding could make such a transformative difference to the lives of those existing in extreme poverty. “It’s our collective duty to help our fellow human beings, particularly the vulnerable and underprivileged, so I hope that many others will join me in supporting projects through Sustain for Life and help to create a better world for us all.”